<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>The Follis Marketing Report</title>
	<atom:link href="http://www.thefollisreport.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thefollisreport.com</link>
	<description>The Best Damn Marketing Blog on the Web.</description>
	<lastBuildDate>Sat, 06 Mar 2010 20:33:57 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<!-- podcast_generator="podPress/8.8" - maintenance_release="8.8.4" -->
		<copyright>2006-2007 </copyright>
		<managingEditor>john@follisinc.com (John Follis)</managingEditor>
		<webMaster>john@follisinc.com (John Follis)</webMaster>
		<category>Online Marketing</category>
		<ttl>1440</ttl>
		<itunes:keywords>Follis, marketing, G-Cred, blog, podcast, social media, online marketing, Web 2.0, Web 2.0 marketing, small business, entrepreneur, advertising, guerilla marketing, DeVito, Verdi</itunes:keywords>
		<itunes:subtitle>The Best Damn Marketing Blog on The Web.</itunes:subtitle>
		<itunes:summary>The Latest Marketing Tips and Insights to Build a More Profitable Business.</itunes:summary>
		<itunes:author>John Follis</itunes:author>
		<itunes:category text="Business">
	<itunes:category text="Management &amp; Marketing"/>
</itunes:category>
<itunes:category text="Business"/>
<itunes:category text="Business">
	<itunes:category text="Management &amp; Marketing"/>
</itunes:category>
		<itunes:owner>
			<itunes:name>John Follis</itunes:name>
			<itunes:email>john@follisinc.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://www.thefollisreport.com/wp-content/plugins/podpress/images/powered_by_podpress_large.jpg" />
		<image>
			<url>http://www.thefollisreport.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg</url>
			<title>The Follis Marketing Report</title>
			<link>http://www.thefollisreport.com</link>
			<width>144</width>
			<height>144</height>
		</image>
		<item>
		<title>A Marketing Lesson from Walmart.</title>
		<link>http://www.thefollisreport.com/2010/03/a-marketing-lesson-from-walmart/</link>
		<comments>http://www.thefollisreport.com/2010/03/a-marketing-lesson-from-walmart/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 20:33:57 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lerzan Aksoy]]></category>
		<category><![CDATA[Mediaweek]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=875</guid>
		<description><![CDATA[In her Feb 8, Mediaweek article, &#8220;The Marketing Grades for 2009: The recession was a brutal test for brands last year. A recap of a few who managed to get an A&#8220;, Lerzan Aksoy, Marketing Professor at  Fordham U. reveals the strategy behind Walmart&#8217;s success:
&#8220;&#8230;the company that led the pack was Walmart, and it did [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/03/a-marketing-lesson-from-walmart/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bad Ads from Good Ol&#8217; Days.</title>
		<link>http://www.thefollisreport.com/2010/02/bad-ads-from-the-good-ol-days/</link>
		<comments>http://www.thefollisreport.com/2010/02/bad-ads-from-the-good-ol-days/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 14:07:40 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[nostalgia]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=862</guid>
		<description><![CDATA[





]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/bad-ads-from-the-good-ol-days/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How I got fired Four Times and Still made it to The White House.</title>
		<link>http://www.thefollisreport.com/2010/02/how-i-got-fired-four-times-and-still-made-it-to-the-white-house-2/</link>
		<comments>http://www.thefollisreport.com/2010/02/how-i-got-fired-four-times-and-still-made-it-to-the-white-house-2/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 04:18:05 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Persistence]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=851</guid>
		<description><![CDATA[This is the title of a talk I was asked to give next month to a local Career Transition group. Unlike my regular talks on marketing I don&#8217;t think anyone else can give this one. The talk is based on my personal experience which recently got published in a book to entitled, &#8220;The Power of [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/how-i-got-fired-four-times-and-still-made-it-to-the-white-house-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/02/How-I-got-fired-4x.mp3" length="1247632" type="audio/mpeg" />
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/02/fired-4x.mp3" length="3512191" type="audio/mpeg" />
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/02/fired-4x1.mp3" length="3512191" type="audio/mpeg" />
		</item>
		<item>
		<title>Tiger Woods Apology: A Brand Restored?</title>
		<link>http://www.thefollisreport.com/2010/02/tiger-woods-apology-a-brand-restored/</link>
		<comments>http://www.thefollisreport.com/2010/02/tiger-woods-apology-a-brand-restored/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 21:24:31 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=846</guid>
		<description><![CDATA[
&#8230; or forever tarnished? What&#8217;s your comment?
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/tiger-woods-apology-a-brand-restored/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Turning Facebook Friends into Enemies.</title>
		<link>http://www.thefollisreport.com/2010/02/turning-facebook-friends-into-facebook-enemies/</link>
		<comments>http://www.thefollisreport.com/2010/02/turning-facebook-friends-into-facebook-enemies/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:59:54 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Facebook fans]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=835</guid>
		<description><![CDATA[Today I received yet another Facebook &#8220;Fan Request&#8221; from a woman I barely know for something I&#8217;ve never heard of. I&#8217;ve been getting a lot of these lately. Why I&#8217;d consider being a &#8220;Fan&#8221; of something I don&#8217;t know, sent by a person I barely know, is beyond me.
Beneath the &#8220;I&#8217;m just offering you something [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/turning-facebook-friends-into-facebook-enemies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got G-Cred? The New Litmus Test of Credibility.</title>
		<link>http://www.thefollisreport.com/2010/02/got-g-cred-2/</link>
		<comments>http://www.thefollisreport.com/2010/02/got-g-cred-2/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 04:59:07 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=818</guid>
		<description><![CDATA[&#8220;G-Cred&#8220;, a term coined by John Follis in &#8216;05, and described in this &#8216;07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an &#8216;08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview.
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/got-g-cred-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2008/01/g-cred-interview.mp3" length="7175133" type="audio/mpeg" />
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/02/g-cred-interview.mp3" length="7175133" type="audio/mpeg" />
		</item>
		<item>
		<title>My Top #5 Super Bowl Ads:</title>
		<link>http://www.thefollisreport.com/2010/02/my-top-5-super-bowl-ads/</link>
		<comments>http://www.thefollisreport.com/2010/02/my-top-5-super-bowl-ads/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 02:16:10 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=803</guid>
		<description><![CDATA[In no particular order &#8230;
Doritos &#8220;Shock Collar&#8221;

E-Trade &#8220;Girlfriend Talking Baby&#8221;

Doritos &#8220;Tough Kid&#8221;

Bud Light &#8220;Book Reading Party&#8221;

Google

]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/my-top-5-super-bowl-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Superbowl Spots</title>
		<link>http://www.thefollisreport.com/2010/02/best-superbowl-spots/</link>
		<comments>http://www.thefollisreport.com/2010/02/best-superbowl-spots/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 07:46:14 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[TV ads]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=798</guid>
		<description><![CDATA[
Agree? Which was YOUR fave?
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/best-superbowl-spots/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Great Branding. And Great Words to Live By.</title>
		<link>http://www.thefollisreport.com/2010/02/great-branding-and-great-words-to-live-by/</link>
		<comments>http://www.thefollisreport.com/2010/02/great-branding-and-great-words-to-live-by/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 23:31:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=795</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/great-branding-and-great-words-to-live-by/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Beauty of a Blog (2)</title>
		<link>http://www.thefollisreport.com/2010/02/the-beauty-of-a-blog-2/</link>
		<comments>http://www.thefollisreport.com/2010/02/the-beauty-of-a-blog-2/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 20:39:00 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=793</guid>
		<description><![CDATA[A blog has many benefits for any business, and by clicking the &#8220;blogging&#8221;category link in the nav bar on the right you can read all about them. But there&#8217;s one blog benefit that applies to anyone&#8230; It&#8217;s empowering.
Blogs and Social Media (YouTube, Twitter, etc) have given the &#8220;Daniels&#8221; of the world something potent to use [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/the-beauty-of-a-blog-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
