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	<title>The Follis Marketing Report</title>
	<link>http://www.thefollisreport.com</link>
	<description>The Best Damn Marketing Blog on the Web.</description>
	<pubDate>Sat, 19 Jul 2008 23:04:44 +0000</pubDate>
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		<copyright>&#xA9;John Follis </copyright>
		<managingEditor>john@follisinc.com (John Follis)</managingEditor>
		<webMaster>john@follisinc.com(John Follis)</webMaster>
		<category>Online Marketing</category>
		<ttl>1440</ttl>
		<itunes:keywords>Follis, marketing, G-Cred, blog, podcast, social media, online marketing, Web 2.0, Web 2.0 marketing, small business, entrepreneur, advertising, guerilla marketing, DeVito, Verdi</itunes:keywords>
		<itunes:subtitle>To Build a More Profitable Business.</itunes:subtitle>
		<itunes:summary>The Latest Marketing Tips and Insights to Build a More Profitable Business.</itunes:summary>
		<itunes:author>John Follis</itunes:author>
		<itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing"/>
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<itunes:category text="Business"/>
<itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing"/>
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		<itunes:owner>
			<itunes:name>John Follis</itunes:name>
			<itunes:email>john@follisinc.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
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			<title>The Follis Marketing Report</title>
			<link>http://www.thefollisreport.com</link>
			<width>144</width>
			<height>144</height>
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		<item>
		<title>Take a trip in The ADVERTISING TIME MACHINE!</title>
		<link>http://www.thefollisreport.com/2008/07/take-a-trip-back-in-time-with-the-advertising-time-machine/</link>
		<comments>http://www.thefollisreport.com/2008/07/take-a-trip-back-in-time-with-the-advertising-time-machine/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 14:26:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/07/take-a-trip-back-in-time-with-the-advertising-time-machine/</guid>
		<description><![CDATA[
Hey, want to see what advertising was like 30 years ago?
100 years ago?
3000 years ago?
Well then sit back, hold on to your mouse, and click here. Then tell us what time period is your favorite.
]]></description>
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		</item>
		<item>
		<title>Marketing Tip #15</title>
		<link>http://www.thefollisreport.com/2008/07/15-keep-up-with-technology/</link>
		<comments>http://www.thefollisreport.com/2008/07/15-keep-up-with-technology/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 00:39:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/07/15-keep-up-with-technology/</guid>
		<description><![CDATA[Keep up with technology. I suspect that the folks who’d benefit most from this tip are probably not the ones reading this blog. Or, any blog. The Bible says “the meek shall inherit the Earth” but that’s a typo.” It was meant to be “geek.” So, if you’re still trying to figure out how to [...]]]></description>
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		</item>
		<item>
		<title>Marketing Tip #14</title>
		<link>http://www.thefollisreport.com/2008/07/marketing-tip-14/</link>
		<comments>http://www.thefollisreport.com/2008/07/marketing-tip-14/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 16:46:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/07/marketing-tip-14/</guid>
		<description><![CDATA[Passion Power. I’ll never forget a comment from ad legend, Tom McElligott, who was asked the secret to his phenomenal success in selling edgy creative work to clients. “It has nothing to do with selling,” explained McElligott, “it’s about passion. Clients can sense if you truly believe in what you’re presenting. That’s often the difference [...]]]></description>
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		</item>
		<item>
		<title>Media Death March: Newspaper Analysts Dwindle</title>
		<link>http://www.thefollisreport.com/2008/07/media-death-march-newspaper-analysts-dwindle/</link>
		<comments>http://www.thefollisreport.com/2008/07/media-death-march-newspaper-analysts-dwindle/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 05:34:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/07/media-death-march-newspaper-analysts-dwindle/</guid>
		<description><![CDATA[
According to a Reuters story there are maybe six analysts covering newspaper companies. Two years ago, there were 12 &#8212; not a huge number in itself. But the potential loss of knowledge about an entire industry is occurring at a frightening pace.
]]></description>
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		</item>
		<item>
		<title>Obama&#8217;s Presidential Logo.</title>
		<link>http://www.thefollisreport.com/2008/06/obamas-presidential-logo/</link>
		<comments>http://www.thefollisreport.com/2008/06/obamas-presidential-logo/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 21:53:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Logo Design and Cost]]></category>

		<category><![CDATA[Personal Branding]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/06/obamas-presidential-logo/</guid>
		<description><![CDATA[Last week, The New York Times reported on an Obama logo &#8220;deliberately reminiscent of the official seal of the president of the United States.&#8221; So, what do you think &#8212; savvy marketing or arrogance? (Click &#8220;Comment&#8221; link below)

]]></description>
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		</item>
		<item>
		<title>Marketing Tip #13</title>
		<link>http://www.thefollisreport.com/2008/06/marketing-tip-13/</link>
		<comments>http://www.thefollisreport.com/2008/06/marketing-tip-13/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 04:41:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/06/marketing-tip-13/</guid>
		<description><![CDATA[It’s better to upset a few people than bore every.  Consumers are hit with thousands of messages a day. If a marketer can’t cut through or go around it, he’s wasting money. That’s why it pays to be bold. In fact, I tell my clients that if an ad concept doesn’t make them a [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/06/marketing-tip-13/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Question &#8230;</title>
		<link>http://www.thefollisreport.com/2008/06/question/</link>
		<comments>http://www.thefollisreport.com/2008/06/question/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 16:09:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/06/question/</guid>
		<description><![CDATA[If TWITTER is the website, and a Twitter post is a TWEET,
does that make a frequent user a TWIT?
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/06/question/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing Tip #12</title>
		<link>http://www.thefollisreport.com/2008/06/marketing-tip-12/</link>
		<comments>http://www.thefollisreport.com/2008/06/marketing-tip-12/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 22:27:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/06/marketing-tip-12/</guid>
		<description><![CDATA[People don’t like to be hit on. They like to be engaged by something they&#8217;ve discovered. They like to be creatively attracted, entertained, and informed. So invest less on sales and more on smart, creative marketing.
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/06/marketing-tip-12/feed/</wfw:commentRss>
		</item>
		<item>
		<title>BlogTalkRadio - Talk Radio on Steroids.</title>
		<link>http://www.thefollisreport.com/2008/06/blogtalkradio-talk-radio-on-steroids/</link>
		<comments>http://www.thefollisreport.com/2008/06/blogtalkradio-talk-radio-on-steroids/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 00:25:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<category><![CDATA[Podcasting]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Personal Branding]]></category>

		<category><![CDATA[video]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/06/blogtalkradio-talk-radio-on-steroids/</guid>
		<description><![CDATA[Last week I had the pleasure of meeting Alan Levy, the founder and CEO of a very cool new media called BlogTalkRadio. Check it out:



]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/06/blogtalkradio-talk-radio-on-steroids/feed/</wfw:commentRss>
		</item>
		<item>
		<title></title>
		<link>http://www.thefollisreport.com/2008/06/133/</link>
		<comments>http://www.thefollisreport.com/2008/06/133/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 05:47:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[Podcasting]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[taglines]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Personal Branding]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/06/133/</guid>
		<description><![CDATA[
Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

http://themarketingshow.net 
]]></description>
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