Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: marketing. Here’s five reasons why.

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On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist.

What’s contributed greatly to Apple’s success is great marketing. As most people know Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.

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Suggestion to Republicans: If you don’t want to be known as the party of old, cranky, white guys, don’t have an old, cranky, white guy precede the most important speech your Presidential candidate’s life.

This incredibly powerful campaign has been picking up steam since it began a couple years ago. It’s very well produced, very well designed, and took a lot of courage for on-camera ex-Mormons to do.

I created this Coke ad (via Coke’s agency, McCann-Erickson) several years ago. While they might need to slightly modify the flags every four years, I doubt they’d have to modify the concept.

Any guess as to what percent of consumer conversations take place OFF line vs Online? Click here to find out > http://www.themarketingshow.net/why-real-relationships-rule-in-a-digital-marketplace-brad-fay