Great copy. Great product. Great ad for iPad2.

If you’ve ever wondered what the strange graphic is that’s appearing more and more on print ads and outdoor posters, it’s called a QR (Quick Response) code. Sync your smart phone to it and it directs you to a corresponding web site or online promotion. Here’s how to create one: http://qrcode.kaywa.com

Open source blogging platform WordPress has reached an important milestone: It powers more than 50 million websites, about half of which are hosted on WordPress.com.

Also, more than 287 million people view more than 2.5 billion pages on WordPress.com each month and, on an average day, WordPress.com users create about 500,000 new posts and 400,000 new comments, according to WordPress’ official stats.

Recently, WordPress competitor Tumblr surpassed 20 million blogs, passing WordPress.com in terms of the number of blogs hosted on the platform.

However, unlike Tumblr, WordPress lets users install and use the platform on their own web host. Due to the simplicity and versatility of the platform, WordPress isn’t only used to power blogs, it can also be used for running various types of personal, business and community websites.

Source: Mashable

I recently met Nick Nanton at a conference. He makes some great points.

82% of small businesses say word-of-mouth marketing is the most effective way to market their business and find new customers. Social Media is word-of-mouth, on steroids.

With all the buzz about Social Media you’d think the entire nation was using it. Not according to a Jun 16, 2011 Pew Research Report. Based on the report, out of 100 American adults less than half (just 46) use any social network. 42 of those 46 use Facebook, 13 use MySpace, 8 use LinkedIn, and just 5 out of 100 use Twitter.

Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. Full article.