The Follis Marketing Report

Last week I had the pleasure of meeting Alan Levy, the founder and CEO of a very cool new media called BlogTalkRadio. Check it out:

Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

Sometimes celebrities can help get the message across.

See full campaign.

“http://twitter.com/ObamaNews”

from the NY Daily News:“Obama Underwear”

Social Media is an online approach to communicating and sharing ideas. Social media sites like Facebook, YouTube, Twitter and blogs let people become more involved with the messages they send and interact with the messages they receive. So, if you have a business or cause to spread awareness about, social media can help.

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Don’t underestimate the power of a great card. A business card is one of the most important, and most overlooked, elements of any marketing effort. It’s often the first impression that a prospect will have of your business. So, rather than ignore it, why not make it an impressive, memorable reflection of your product or service?

It’s almost comical how often at networking events people will blather on and on about their product or service and then hand out the most lame, cheesy-looking card. Not exactly a great credibility builder, is it.

Can you imagine a business card sparking a conversation, that sparked a meeting, that led to a 93 thousand dollar project? I can, because it happened to me. If you want to hear the story and see the card, just leave me a comment below and ask for the “card story.” I’ll be happy to share it with you.

Coors Light is extending its presence in the new media with efforts on the social networking Web sites Facebook and MySpace.
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Great marketing will not help a bad product for long. For real, long term success, be sure you have a great product that there’s truly a market for.